Jfk s Rhetorical Masterpiece Of John F. Kennedy s Moon...

Ismael Pineda Dr. Livingston English 1101 27 Sept. 2016 JFK’s Rhetorical Masterpiece John F. Kennedy’s â€Å"Moon Speech† is a rhetorical masterpiece, which painted a vivid picture of America’s upcoming role as being a world leader in space exploration. The 1962 â€Å"Moon speech† was delivered by John F. Kennedy at the Rice University stadium in the midst of the space race between the Soviet Union and the United States. Kennedy’s ultimate goal with the â€Å"Moon Speech† was to get the Nation on board to support the NASA space program and ultimately beat the soviets to get a man on the moon. John F. Kennedy’s â€Å"Moon Speech successfully persuaded the American public to support the space program. Much of the speech’s success lay in its thoughtful use of Kairos and style. John F. Kennedy’s use of Kairos in the â€Å"Moon Speech† lay a nations mind at ease in the midst of a time of tension between the U.S and the Soviet Union, while his use of style kept his au dience’s attention and made curtail points that sunk into the minds of his audience. The importance of Kairos to the JFK â€Å"Moon Speech† was crucial to its success because he chose to deliver it at a time when America wanted to surpass the Soviet Union and beat them to the moon. The events that led up to JFK’s decision to deliver his â€Å"Moon Speech† were paramount to the immediate approval of JFK’s proposition by the American people. Throughout much of the midcentury, the U.S. and the Soviet Union were in a cold war. The reaction back at

Marketing Definition Of Marketing Essay - 2139 Words

Name Gursimran deep Singh Student ID- ND15164 Define marketing Marketing is the activity, set of organisations, and processes for producing, communicating, delivering, and exchanging contributions that have value for customers, clients, partners, and society at large. And this is management process through which goods and services move from concept to the customers. The 4Ps are: Price: Its mentions to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. Product: refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won t do any good. Place: In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or place strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is location, location, location . Promotion: this discusses to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, consumer schemes, direct marketing, contests and prizes. Task 1 Marketing Research: The process of gathering, studying and understanding information about a market,Show MoreRelatedDefinition Of Marketing : Marketing Essay3135 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product companyRead MoreDefinition Of Marketing : Marketing Essay9454 Words   |  38 PagesContents TASK 1 1 Task 2 5 Task 3 7 TASK 1 1.1 Definition of marketing: - marketing is defined as action of company any promotion and selling their product, service including research and advertising is called marketing. Company can buy and selling their product all that is marketing. (www.businessdictionary.co.nz, 2015) 4 p’s of marketing. 1. Product: - Customer can buy something that they want for full fill their need. Customer should satisfyRead MoreDefinition Of Marketing : Marketing Essay3900 Words   |  16 PagesQuestion: 1.1 a) Definition of Marketing: Marketing is defined as an action, promotion and selling product and service including research and advertising is called marketing. And it’s converting wants into needs; it’s communicating the value of a product, service or brand to customers for the purpose of promoting selling the product, service or brand. 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E Business Applications of Walgreens Samples †MyAssignmenthelp.com

Question: Discuss about the E-Business Applications of Walgreens. Answer: Introduction Traditional Brick and Mortar retail is going through the mush needed digital makeover. Digital revolution is defined by the customer needs, convenient and simple purchasing experience. In todays context, use of mobile and internet has redefined every aspects of retail business model. This makeover is helping business in delivering increased value to customers and providing transformational outcomes. The digital transformation is about innovation in creating unique value proposition, customer centricity, reducing operational cost and improving efficiency of business (Piotrowicz and Cuthbertson, 2014). About Walgreens Walgreens is a Retail Pharmacy Company of America with more than 8,200 stores. It holds the position of largest brick and mortar pharmacy retailer in America. Despite of its competitive advantage and strong brand image in the market; it has started redefining its customers experience through digital renovation. It has aimed to provide better retail experience through consideration of digital commerce option, providing better e-platforms to partners and enabling better interaction with consumers (Young, 2013). Walgreens and Digital Retail Walgreens has implemented their Omni-channel approach with balanced mix of online and offline. Top management of Walgreens has understood that retail pharmacy is not like other retail, it is quite different market has different consumer expectation. To improve their customer experience, they developed their online channel presence with better e-commerce website and mobile application and alongside they have improved in-store experience through adopting digital technologies. In designing as well as creating better digital experience, Walgreens has considered the viewpoints of their frontline employees who are mostly in interaction with customers (Booth, Mohr and Peters, 2016). They have provided apps in store mapping which enables customers to navigate the shelves in an easy and convenient manner. Walgreens refill by scan enables consumers to scan the label of medicine which they need and order will be placed online. It has simplified the refilling of complete prescription in the same way with use of digital technology. Their innovative transfer by scan facility provided an option to consumers refill medicines if they have purchased from other pharmacies. Walgreens in-store health guides with digitally enabled iPods always helping in-store customers. It is creating a healthy customer experience in purchasing pharmacy. Customers have the option to start the pharmacy purchase from mobile application or website and complete the purchasing in-store and the reverse process is also a valid option in Walgreens. Through their digital makeover programs, Walgreens has collected a huge database of customers, their purchase history and purchasing patterns. Insights from these data will help in customising their product offerings, pricing strategies and promotions (Barrett et al., 2015). Conclusion Walgreens transformation from a traditional pharmacy retailer to an innovative digital techno-savvy retailer helps it to gain a unique competitive position in the market. It is now able to improve its customer interaction, experience and engagement through improving consumer wellness and uphill task of pharmacy purchasing task. Walgreens efforts blur the line of physical and online channel but it can improve its consumers experience through more individualised offerings and reminding consumers about their upcoming purchase of medicine which can be done through adoption of digital intelligence. In conclusion it can be said that digital evolution in retail pharmacy is consumer driven (Fulgoni, 2014). References Barrett, M., Davidson, E., Prabhu, J. and Vargo, S.L., 2015. Service innovation in the digital age: key contributions and future directions.MIS quarterly,39(1), pp.135-154. Booth, A., Mohr, N. and Peters, P., 2016. The digital utility: New opportunities and challenges.McKinsey. com, May. Fulgoni, G.M., 2014. Omni-Channel Retail Insights and The Consumer's Path-to-Purchase.Journal of Advertising Research,54(4), pp.377-380. Piotrowicz, W. and Cuthbertson, R., 2014. Introduction to the special issue information technology in retail: Toward omnichannel retailing.International Journal of Electronic Commerce,18(4), pp.5-16. Young, C.A., 2013. Walgreens expands flagships, health services.Pharmacy Today,19(5), pp.50-51.